Localised Content and Promotions
Each precint and individual interaction point are managed centrally allowing web based content to be created and promoted that focuses on attractions and promotions in the specific environment in which the user is locatated. If a user requires further direction or assisstance geolocation mapping and instructions can be provided over the network.
 
Sponsored Network or Content
Deveoping a unified WiFi network enables network sponsorship opportunities with Geolocation based promotions from national partners increasing revenue streams.
Working within Marketing Associations a web based solution for Tourism and Retail  precincts is possible allowing a collaborative approach to  promotional offers and localised markerting initiatives.
Network Specific
Alongside traditional media and advertising initiatives, a WiFi Network can support new methodologies to drive usage of the WiFi network and bring customers to your business through:
 
  • Clear SSID Branding and relevant network Tags.
  • Interaction points with Connectivity options and Device
    oriented marketing or promotional offers.
  • The creation of QR and NFC promotional content and links..
  • Delivery of location specif and relevant information in
    demand by users of the network
BIT.C Marketing Strategy Solutions and Consulting
Call BIT.C or email us to discover the potential of WiFi Marketing for your business.
Engaging Users
Tourism & Retail
Direct Access
.
Using QR Codes users can be taken directly to specific web pages or sites.
 
Adding links to Maps or Online Store Sites drives user interaction and Sales.
 
QR Codes  and NFC can be used to redeem promotional offers or join VIP and Loyalty Programs
WiFi Marketing Strategies to enable:
 
• Building a User or Visitor database
• Interactive connectivity and engagement.
• Delivery of relevant location specific
  content and services to users
• Providing new revenue streams
• Gathering geospatial analytical data
Tourism and Retail       Marketing Strategy
 
Strategic use of WiFi proximity marketing will enable interactive engagement with targeted customers and support other  Marketing and  Branding initiatives.
Bambra Management Trust - BITC |  ABN 26 537 325 748  |  © Copyright 2013
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Technology Solutions for Business Development
Revenue Outcomes
Marketing Strategy
Tourism and Retail businesses need a strong focus on network promotion to engage users and attract patronage, sales and repeat business. Given a solid engagement strategy, we look at ways to leverage this user base to generate revenue,
 
Branding in Retail stores and Tourism precincts with promotional POS material needs to support the focus for the online information portals carrying the messages and offers for customers. The use of QR Codes and NFC are particularly relevant and drive customers to actions such as a Facebook Like.
 
Physical WiFi Access Points (Interaction points) can be distributed to each retailer or Tourist Services provider that signs up for the WiFi network and are immediately able to connect to the WiFi network via their own Internet Services.
 
Analytics collected from interaction points and marketing campaigns have the ability to be tracked and monitored to deliver a comprehensive understanding of the customers likes and their behaviour .This data is important for engaging potential WiFi network advertisers showing the streght of targeted marketing campaigns.
Physical vouchers and coded POS can be distributed to local businesses and  information centres based on the promotions being offerd by individual member organisation increasing reach and sales opportunities. These can include QR codes to link to the online versions and help users locate the businesses, respond to offers and access location specific relevant information.
 
The outcomes from developing a ubiquitous WiFi network come from boosting the user base by effectivley marketing the service and engaging users through relevent content and promotions. Revenue streams are generated from advertisers offsetting network cost by directing users to  services and bookings that generate sales, commissions and brand loyalty all add to customer engagement and satisfaction.
BIT.C is aligned with a number of Web Developers and  specialist Marketing companies to bring innovative leading edge Marketing Solutions to WiFi Network operators and businesses wishing to engage with the community over wireless devices.
 
Utilising the latest technologies in mobile communications and the next generation of Smart WiFi enabled devices BIT.C is able to build a marketing platform over WiFi networks which allows far greater user engagement and targeted promotions than ever before.